Customizable insert trays make cosmetic palettes easier to use. They also make the palettes more flexible. They allow brands to mix different products in one compact. This includes blushes, eyeshadows, highlighters, lips, and contour. With this design, users can organize shades by type or finish—like matte, shimmer, or cream.
These trays help customers build palettes that match their personal style. Whether for everyday looks or glam moments, the layout improves usability. It also supports refill systems, making the palette more sustainable over time.
Design considerations for eyeshadow palettes and face palettes
Eyeshadow palettes need trays that hold different textures and pan sizes. Custom trays separate soft mattes, shimmer finishes, and bold shades. This improves blendability and color payoff. It also keeps the layout clean and easy to use.
Face palettes often include cheeks, highlight, contour, and foundation shades. Tray design must fit powder, cream, or liquid formats. This supports a full-face routine in one palette.
Build your own bundles and custom palette solutions
Many brands now offer build your own bundle options. Custom insert trays make this possible. Customers can mix eye palettes, lip colors, and complexion products. This adds value and encourages more purchases.
These trays also support refillable designs. Shoppers can replace one pan instead of buying a full palette. The website experience stays smooth too—no full page refresh is needed. It’s a better, faster way to shop.
Marketing benefits of customizable makeup palettes
Custom trays help brands reach the right audience. Targeted advertising uses traffic sources and third party providers. Cookies and consent preferences support this process.
With better data, brands offer a more personalized experience. Custom palettes fit each shopper’s profile of interests. This leads to better engagement and repeat sales.
Collections inspired by artistry and everyday use
Custom palettes fit both pros and everyday users. Some prefer neutral mattes. Others want bold shimmer finishes. Tray design lets users mix both in one palette.
These trays also support themed collections. Shoppers enjoy building palettes that match a mood or season. Options like build your own or save up to bundles give more control and better value.
How custom insert trays impact customer satisfaction
A good tray design makes makeup easier to use. Users can change or refill products over time. This keeps their collection fresh and useful.
Trays also help keep products organized. That makes it faster to create full looks for eyes, lips, or cheeks. A well-designed face palette supports both function and creativity.
Website integration and consent preferences
The online experience matters too. Custom palettes need website features that are easy to use. Buttons like continue shopping and your bag should work fast and clearly.
Cookies and privacy settings also play a role. They support secure areas and help show the right content. A smooth digital experience helps shoppers enjoy building their perfect palette.
To explore customizable cosmetic palettes and trays, contact us.